/* Noemsø Designs — Business | AI-Empowered site
   Brand: teal #2d7d7d / cream #FBF8F2 / charcoal #242833. Editorial, anti-slop. */

:root{
  --teal:#2d7d7d;
  --teal-deep:#235f5f;
  --teal-light:#3f8488;
  --teal-wash:#e7f0ef;
  --cream:#fbf8f2;
  --cream-2:#f4eee3;
  --ink:#242833;
  --ink-soft:#414856;
  --muted:#5b6b6b;
  --line:#e3ded3;
  --white:#ffffff;
  --gold:#c9a35b;
  --radius:18px;
  --radius-sm:12px;
  --shadow:0 18px 50px -28px rgba(36,40,51,.45);
  --shadow-sm:0 8px 24px -16px rgba(36,40,51,.4);
  --maxw:1140px;
  --serif:"Fraunces",Georgia,"Times New Roman",serif;
  --sans:"Assistant",-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif;
}

*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
[id]{scroll-margin-top:92px}
body{
  font-family:var(--sans);
  color:var(--ink);
  background:var(--cream);
  line-height:1.65;
  font-size:18px;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,h4{font-family:var(--serif);font-weight:500;line-height:1.12;color:var(--ink);letter-spacing:-.01em}
h1{font-size:clamp(2.2rem,4.2vw,3.4rem)}
h2{font-size:clamp(1.8rem,3.4vw,2.7rem)}
h3{font-size:1.4rem}
p{margin:0 0 1rem}
a{color:var(--teal-deep);text-decoration:none}
a:hover{color:var(--teal)}
img{max-width:100%;display:block}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 28px}
.eyebrow{font-family:var(--sans);text-transform:uppercase;letter-spacing:.18em;font-size:.78rem;font-weight:700;color:var(--teal);margin-bottom:.9rem}
.lead{font-size:1.22rem;color:var(--ink-soft)}
.center{text-align:center}
.muted{color:var(--muted)}
section{padding:84px 0}
.section-tight{padding:56px 0}
/* page-title intro blocks: keep the h1 on one line, constrain only the sub-text */
.section-tight > .wrap.center{max-width:var(--maxw)!important}
.section-tight > .wrap.center .eyebrow,
.section-tight > .wrap.center .lead{max-width:62ch;margin-left:auto;margin-right:auto}

/* Buttons */
.btn{display:inline-flex;align-items:center;gap:.5rem;font-family:var(--sans);font-weight:700;font-size:1rem;
  padding:14px 26px;border-radius:999px;border:2px solid transparent;cursor:pointer;transition:.18s ease;text-align:center;justify-content:center}
.btn-primary{background:var(--teal);color:#fff}
.btn-primary:hover{background:var(--teal-deep);color:#fff;transform:translateY(-2px)}
.btn-ghost{background:transparent;border-color:var(--teal);color:var(--teal-deep)}
.btn-ghost:hover{background:var(--teal);color:#fff}
.btn-lg{padding:17px 34px;font-size:1.08rem}

/* Nav */
.nav{position:sticky;top:0;z-index:50;background:rgba(251,248,242,.92);backdrop-filter:blur(10px);border-bottom:1px solid var(--line)}
.nav-inner{display:flex;align-items:center;gap:20px;height:86px;max-width:var(--maxw);margin:0 auto;padding:0 28px}
.nav-inner .brand{flex-shrink:0;white-space:nowrap}
.brand{display:flex;align-items:center;gap:12px;font-family:var(--serif);font-size:1.42rem;color:var(--ink)}
.brand img{width:44px;height:44px;border-radius:9px}
.brand span small{display:block;font-family:var(--sans);font-size:.7rem;letter-spacing:.22em;text-transform:uppercase;color:var(--teal);font-weight:700;margin-top:-2px}
.nav-links{display:flex;align-items:center;gap:30px;list-style:none;flex:1;justify-content:center}
.nav-links a{font-family:var(--sans);font-weight:700;font-size:1.16rem;color:var(--teal)}
.nav-links a:hover,.nav-links a.active{color:var(--teal-deep)}
.nav-links .nav-cta a{color:#fff}
.nav-cta{flex-shrink:0;font-size:1.08rem}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;font-size:1.6rem;color:var(--ink)}

/* Hero */
.hero{background:linear-gradient(180deg,var(--cream) 0%,var(--cream-2) 100%);position:relative;overflow:hidden}
.hero .wrap{display:grid;grid-template-columns:1.15fr .85fr;gap:54px;align-items:center;padding-top:78px;padding-bottom:78px}
.hero h1{margin-bottom:1.1rem}
.hero .lead{margin-bottom:1.8rem;max-width:34ch}
.hero-cta{display:flex;gap:14px;flex-wrap:wrap}
.hero-photo{position:relative}
.hero-photo .frame{aspect-ratio:4/5;border-radius:24px;overflow:hidden;box-shadow:var(--shadow);border:6px solid #fff}
.hero-photo img{width:100%;height:100%;object-fit:cover;object-position:50% 18%;filter:grayscale(1)}
.hero-photo .tag{position:absolute;bottom:-18px;left:-18px;background:var(--teal);color:#fff;padding:14px 20px;border-radius:14px;font-weight:700;font-size:.95rem;box-shadow:var(--shadow-sm);max-width:230px;line-height:1.3}

/* Outcome cards */
.cards{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:22px}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:30px 28px;box-shadow:var(--shadow-sm);transition:.2s ease;position:relative;display:flex;flex-direction:column;height:100%}
.card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--teal-wash)}
.card .num{font-family:var(--serif);font-size:1.05rem;color:var(--teal);font-weight:600;margin-bottom:10px;display:inline-block}
.modicon{width:48px;height:48px;border-radius:12px;background:var(--teal-wash);display:flex;align-items:center;justify-content:center;font-size:1.5rem;margin-bottom:14px}
.card-soft{background:#e7f2f0;border:2px solid var(--teal-deep)}
.card-soft .modicon{background:#fff}
.card h3{margin-bottom:.5rem}
.card .promise{color:var(--teal-deep);font-weight:700;margin-bottom:.9rem;font-size:1.02rem}
.card ul{list-style:none;margin:0}
.card ul li{padding-left:22px;position:relative;margin-bottom:.5rem;font-size:.98rem;color:var(--ink-soft)}
.card ul li::before{content:"";position:absolute;left:0;top:.62em;width:9px;height:9px;border-radius:50%;background:var(--teal-light)}
.card .proof{margin-top:1rem;font-size:.86rem;color:var(--muted);border-top:1px solid var(--line);padding-top:.85rem}
.card .proof b{color:var(--ink)}
.card .who{font-size:.85rem;color:var(--muted);margin:-.15rem 0 .85rem;font-style:italic}
.card.partner{background:var(--teal);border-color:var(--teal-deep);color:#fff;display:flex;flex-direction:column}
.card.partner:hover{box-shadow:var(--shadow);border-color:var(--teal-deep)}
.card.partner .num{color:#cfe9e6}
.card.partner h3{color:#fff}
.card.partner .promise{color:#fff;opacity:.95}
.card.partner p{color:#fff;opacity:.96}
.card.partner .pill{background:#fff;color:var(--teal-deep)}
.card.partner .btn{border-color:#fff;color:#fff;margin-top:auto}
.card.partner .btn:hover{background:#fff;color:var(--teal-deep)}
/* hook callout box inside each card — soft teal, leads the card */
.hook{background:var(--teal-wash);color:var(--teal-deep);border-radius:12px;padding:15px 18px;font-family:var(--serif);font-size:1.22rem;line-height:1.24;font-weight:600;text-align:center;margin:0 0 16px}
.card h3 + .hook{margin-top:18px}
.card.partner .hook{background:var(--teal-wash);color:var(--teal-deep);border:0}
.keyline{color:var(--ink-soft);font-size:1.02rem;line-height:1.5;margin:0 0 14px}
.card.partner .keyline{color:#fff;opacity:.95}
.card.partner ul li{color:#fff;opacity:.95}
.card.partner ul li::before{background:#bfe3df}
.showme{margin-top:auto;border-top:1px solid var(--line);padding-top:.9rem;font-size:.92rem;font-weight:700;color:var(--teal-deep)}
.showme:hover{color:var(--teal)}
.card.partner .showme{border-top-color:rgba(255,255,255,.28);color:#fff}
.card-teal{background:#1c4a47;border-color:#1c4a47}
.card-teal h3{color:#fff}
.card-teal .muted{color:#bfe3df}

/* Bands */
.band-teal{background:var(--teal);color:#fff}
.band-teal h1,.band-teal h2,.band-teal h3{color:#fff}
.band-teal .eyebrow{color:#bfe3df}
.band-teal a{color:#fff;text-decoration:underline}
.band-cream2{background:var(--cream-2)}
.band-ink{background:#1c4a47;color:#e9ebf0}
.band-ink h2,.band-ink h3{color:#fff}

/* Savings table */
.savings{background:#fff;border-radius:var(--radius);box-shadow:var(--shadow-sm);overflow:hidden;border:1px solid var(--line);max-width:760px;margin:0 auto}
.savings table{width:100%;border-collapse:collapse;font-size:1rem}
.savings th,.savings td{padding:15px 20px;text-align:left;border-bottom:1px solid var(--line)}
.savings thead th{background:var(--cream-2);font-family:var(--sans);font-weight:700;font-size:.82rem;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
.savings td:last-child,.savings th:last-child{text-align:right}
.savings .now{color:var(--ink-soft)}
.savings .then{color:var(--teal);font-weight:700}
.savings tr.total td{background:var(--teal-wash);font-weight:700;font-size:1.05rem;border-bottom:0}
.savings tr.total .then{color:var(--teal-deep)}
/* detailed feature/replaces/cost comparison table */
.savings-features{max-width:880px}
.savings-features td:nth-child(3),.savings-features th:nth-child(3){text-align:right}
.savings-features td:last-child,.savings-features th:last-child{text-align:center}
.savings-features .rep{color:var(--muted)}
.savings-features .strike{text-decoration:line-through;color:var(--muted);white-space:nowrap}
.savings-features .yes{color:var(--teal);font-weight:800;font-size:1.2rem}
.savings-features tr.total .then{color:var(--teal-deep);font-weight:800;text-decoration:none}
@media(max-width:620px){.savings-features th:nth-child(2),.savings-features td:nth-child(2){display:none}}
/* template breakdown: two-app checklists */
.app-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:32px 30px;box-shadow:var(--shadow-sm);height:100%}
.app-card .pill{margin-bottom:14px}
.app-card h3{color:var(--teal-deep);margin-bottom:.2rem}
.app-card .tagline{color:var(--muted);font-size:.96rem;margin:0 0 .4rem}
.checks{list-style:none;margin:1.1rem 0 0;padding:0}
.checks li{position:relative;padding-left:30px;margin-bottom:.75rem;color:var(--ink-soft);font-size:.97rem;line-height:1.45}
.checks li::before{content:"✓";position:absolute;left:0;top:0;color:var(--teal);font-weight:800;font-size:1rem}
.checks li b{color:var(--ink)}

/* Generic content blocks */
.split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.stack-lg>*+*{margin-top:14px}
.pill{display:inline-block;background:var(--teal-wash);color:var(--teal-deep);font-weight:700;font-size:.8rem;padding:5px 14px;border-radius:999px;letter-spacing:.04em}
.detail{background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:34px 32px;box-shadow:var(--shadow-sm);margin-bottom:22px}
.detail h3{color:var(--teal-deep);margin-bottom:.3rem}
.detail .who{font-size:.92rem;color:var(--muted);margin-bottom:1rem}
.detail dl{display:grid;grid-template-columns:130px 1fr;gap:8px 18px;margin-top:1rem}
.detail dt{font-weight:700;color:var(--teal);font-size:.9rem}
.detail dd{color:var(--ink-soft)}

/* Case studies — zig-zag */
.casestudy{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center;margin:0 0 78px;scroll-margin-top:100px}
.casestudy.flip .cs-media{order:2}
.cs-frame{border-radius:16px;overflow:hidden;border:1px solid var(--line);box-shadow:var(--shadow);background:#fff;position:relative}
.cs-ph{position:absolute;left:0;right:0;top:36px;bottom:0;display:flex;align-items:center;justify-content:center;background:rgba(251,248,242,.5);z-index:2}
.cs-ph span{background:var(--teal-deep);color:#fff;font-family:var(--serif);font-size:1.5rem;font-weight:600;padding:12px 32px;border-radius:999px;box-shadow:var(--shadow);transform:rotate(-5deg);letter-spacing:.03em}
.cs-link{display:block;text-decoration:none}
.cs-link .cs-frame{transition:transform .2s ease,box-shadow .2s ease}
.cs-link:hover .cs-frame{transform:translateY(-3px);box-shadow:var(--shadow)}
.cs-frame .bar{height:36px;background:var(--cream-2);display:flex;align-items:center;gap:7px;padding:0 15px;border-bottom:1px solid var(--line)}
.cs-frame .bar i{width:11px;height:11px;border-radius:50%;background:#d7cdbb;display:inline-block}
.cs-frame .shot{display:block;width:100%;height:300px;object-fit:cover;object-position:top center}
.cs-body h3{font-size:1.9rem;color:var(--ink);margin:.5rem 0 .2rem}
.cs-body .who{font-size:.92rem;color:var(--muted);margin-bottom:1rem}
.cs-body dl{display:grid;grid-template-columns:120px 1fr;gap:9px 18px;margin:1rem 0 1.2rem}
.cs-body dt{font-weight:700;color:var(--teal);font-size:.88rem}
.cs-body dd{color:var(--ink-soft)}
.cs-visit{font-weight:700;color:var(--teal-deep)}
.cs-visit:hover{color:var(--teal)}
@media(max-width:820px){.casestudy{grid-template-columns:1fr;gap:22px;margin-bottom:56px}.casestudy.flip .cs-media{order:0}.cs-body dl{grid-template-columns:1fr}.cs-body dt{margin-top:.4rem}}

/* Tiers */
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:stretch}
.tier{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--radius);padding:32px 28px;box-shadow:var(--shadow-sm);display:flex;flex-direction:column}
.tier.featured{border:2px solid var(--teal);box-shadow:var(--shadow)}
.tier .tname{font-family:var(--serif);font-size:1.5rem;color:var(--ink);margin-bottom:.4rem}
.tier > p.muted{min-height:3em}
.tier .badge{position:absolute;top:-13px;left:50%;transform:translateX(-50%);background:var(--teal);color:#fff;font-size:.72rem;font-weight:700;text-transform:uppercase;letter-spacing:.1em;padding:5px 14px;border-radius:999px;white-space:nowrap;box-shadow:var(--shadow-sm)}
.tier .price{font-size:1.5rem;font-weight:800;color:var(--teal-deep);margin:.2rem 0}
.tier .price small{display:block;font-size:.85rem;color:var(--muted);font-weight:600}
.tier ul{list-style:none;margin:1.1rem 0 1.4rem}
.tier ul li{padding-left:24px;position:relative;margin-bottom:.55rem;color:var(--ink-soft);font-size:.97rem}
.tier ul li::before{content:"✓";position:absolute;left:0;color:var(--teal);font-weight:800}
.tier .btn{margin-top:auto}
/* DIY / vibecode banner */
.diy-banner{display:flex;align-items:center;justify-content:space-between;gap:26px;background:var(--teal-deep);color:#fff;border-radius:18px;padding:28px 36px;margin-top:30px;box-shadow:var(--shadow-sm);flex-wrap:wrap}
.diy-banner h3{color:#fff;margin-bottom:.25rem}
.diy-banner p{color:#fff;opacity:.92;margin:0;max-width:62ch}
.diy-banner .btn{border-color:#fff;color:#fff;flex-shrink:0}
.diy-banner .btn:hover{background:#fff;color:var(--teal-deep)}
@media(max-width:680px){.diy-banner{text-align:center;justify-content:center}}

/* Tech strip */
.techstrip{display:flex;align-items:center;justify-content:center;gap:42px;flex-wrap:wrap;filter:grayscale(1);opacity:.7}
.techstrip span{font-weight:700;font-size:1.05rem;color:var(--muted);letter-spacing:.02em}

/* Proof teaser */
.logos{display:flex;flex-wrap:wrap;gap:14px;justify-content:center}
.logos .clientchip{background:#fff;border:1px solid var(--line);border-radius:999px;padding:10px 20px;font-weight:700;color:var(--ink-soft);box-shadow:var(--shadow-sm);font-size:.95rem}

/* CTA band */
.cta-band{text-align:center}
.cta-band h2{margin-bottom:.6rem}
.cta-band p{max-width:48ch;margin:0 auto 1.5rem}

/* Assessment quiz */
.quiz{max-width:720px;margin:0 auto;background:#fff;border:1px solid var(--line);border-radius:var(--radius);box-shadow:var(--shadow);padding:38px 36px}
.q-progress{height:8px;background:var(--cream-2);border-radius:999px;overflow:hidden;margin-bottom:26px}
.q-progress span{display:block;height:100%;background:var(--teal);width:0;transition:width .3s ease}
.q-step{display:none}
.q-step.active{display:block;animation:fade .35s ease}
@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.q-count{font-size:.82rem;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--teal);margin-bottom:.6rem}
.q-text{font-family:var(--serif);font-size:1.5rem;margin-bottom:1.4rem;line-height:1.2}
.q-options{display:flex;flex-direction:column;gap:12px}
.q-opt{display:block;text-align:left;background:var(--cream);border:2px solid var(--line);border-radius:var(--radius-sm);padding:15px 18px;font-size:1.02rem;font-weight:600;color:var(--ink-soft);cursor:pointer;transition:.15s ease;font-family:var(--sans)}
.q-opt:hover{border-color:var(--teal-light);background:var(--teal-wash)}
.q-opt.sel{border-color:var(--teal);background:var(--teal-wash);color:var(--teal-deep)}
.q-nav{display:flex;justify-content:space-between;margin-top:26px}
.field{margin-bottom:14px}
.field label{display:block;font-weight:700;margin-bottom:6px;font-size:.95rem}
.field input{width:100%;padding:14px 16px;border:2px solid var(--line);border-radius:var(--radius-sm);font-size:1rem;font-family:var(--sans)}
.field input:focus{outline:none;border-color:var(--teal)}
.score-ring{width:150px;height:150px;border-radius:50%;display:flex;align-items:center;justify-content:center;flex-direction:column;margin:0 auto 1.4rem;background:conic-gradient(var(--teal) var(--pct,0%),var(--cream-2) 0);}
.score-ring .inner{width:118px;height:118px;border-radius:50%;background:#fff;display:flex;align-items:center;justify-content:center;flex-direction:column}
.score-ring b{font-family:var(--serif);font-size:2.4rem;color:var(--teal-deep);line-height:1}
.score-ring small{font-size:.72rem;text-transform:uppercase;letter-spacing:.12em;color:var(--muted)}
.gap-list{list-style:none;margin:1.2rem 0;text-align:left}
.gap-list li{padding:12px 16px;background:var(--cream);border-radius:var(--radius-sm);margin-bottom:8px;font-size:.96rem}
.hidden{display:none}

/* Footer */
.footer{background:#1c4a47;color:#c3d6d3;padding:54px 0 30px}
.footer h4{color:#fff;font-family:var(--sans);font-size:.82rem;letter-spacing:.14em;text-transform:uppercase;margin-bottom:14px}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:36px}
.footer a{color:#c3d6d3;display:block;margin-bottom:8px;font-size:.95rem}
.footer a:hover{color:#fff}
.footer .brand{color:#fff;margin-bottom:12px}
.footer .brand span small{color:#7fc4bf}
.footer-bottom{border-top:1px solid #2f5e5a;margin-top:34px;padding-top:20px;font-size:.85rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}

/* Responsive */
@media(max-width:860px){
  .hero .wrap{grid-template-columns:1fr;gap:36px}
  .hero-photo{max-width:360px}
  .split{grid-template-columns:1fr;gap:28px}
  .tiers{grid-template-columns:1fr}
  .footer-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:680px){
  body{font-size:17px}
  section{padding:60px 0}
  .nav-links{position:fixed;top:86px;left:0;right:0;background:var(--cream);flex-direction:column;align-items:flex-start;gap:0;padding:10px 28px 24px;border-bottom:1px solid var(--line);box-shadow:var(--shadow-sm);transform:translateY(-130%);transition:.25s ease;height:auto}
  .nav-links.open{transform:translateY(0)}
  .nav-links li{width:100%;padding:8px 0}
  .nav-toggle{display:block}
  .detail dl{grid-template-columns:1fr}
  .detail dt{margin-top:.4rem}
  .footer-grid{grid-template-columns:1fr}
}